As you look to make a business case for integrating with a mobile app partner, you have to build buy-in. And not just from your boss.
Advocates within your organization and customers can help push the goal forward.
Position a mobile app as the solution to better serve your customers. Or if there are more specific business objectives, tie it back into those initiatives.
Next, you can provide an analysis of using a mobile app partner versus building an app in-house. Discussing the benefits of working with a mobile app partner includes: