Whether you’re a young property preservation business looking to grow, or established and looking to expand your reach, you may be ready to pursue marketing in order to attract more Clients. While this may seem like a daunting endeavor to begin with, there are some simple marketing tactics for property preservation companies that can make marketing your business effective and help you stay competitive in the industry.
Here are some of the best ways to market your property preservation company:
Create A Website and Verify Your Business on Google
Setting up an online presence is the first step in successful marketing. In the digital age, the first thing any potential client will do when they hear about your business is Google it. Your clients want to find you when they search for you—and be assured that your online presence is an accurate reflection of who you are and the services you offer, as well as a way to see why they should choose you over a different property preservation company.
Social Media Builds Community
Once your website and other elements like social media and review sites are in place, you can begin driving traffic to your website through online advertising and social media. The average adult will spend nearly two hours daily on social media, so it’s worth investing in advertisements through social media platforms. Your followers will be looking for updates to your social media accounts that include news about what your current projects are and what you’re up to next, to keep your business top of mind. While you want to ensure a good balance of content that is educational, community-related, and current project related, it is still a great idea to link back to your website at least a couple of times a week.
Door Hangers are an Effective Way for Property Preservations Companies to Market
Another way property preservation companies can connect with potential clients is to leave door hangers or other print advertising material on properties during inspection. A recent federal appeals panel stated that property preservation companies are not acting as debt collectors when they leave a door hanger on a property they have serviced, and therefore not in violation of the Fair Debt Collection Practices Act (FDCPA). If you have concerns, this precedent being set may put your mind at ease. Learn more about the Seventh Circuit case ruling here.
Connect Directly to Clients
It’s hard to top interaction as a marketing resource, so reaching out directly to your closest contacts can be another great way to acquire more clients. Asking for reviews and referrals, as well as updating your clients with news via monthly emails can be some of the best marketing you could ask for. Make sure you collect emails when you do business with lenders, homeowners, or landlords. You can also contact local real estate agents via postcard or email and reach out to area banks to obtain contact information for local foreclosures. Reaching out personally and using a referral program are great ways to personalize your services and catch the attention of potential clients.
With all those new contracts you acquire through your marketing efforts, you’ll need help managing workflow and jobs, so don’t forget to take a look at Pruvan’s workflow builder and mobile app. We can help you streamline your processes and keep your clients happy. Contact us today and let us know how we can help.